Apprenticeship - Growth Marketing Project Specialist M H/F

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Within RMC BFM's Growth Marketing team, you will play a key role in user acquisition, retention and engagement. Your responsibilities Digital Performance Management: - Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming). - Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention. - Measure the impact of implemented initiatives. - Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results. Audience Development & Acquisition: - Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology. - Implement app growth levers such as SEA and ASO. - Monitor acquisition campaigns focused on traffic and app growth. App Marketing: - Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives. - Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc. - Identify and activate new growth opportunities to increase visibility and engagement around the Group's content, products and programs. - Develop concrete and innovative action plans to maximize the impact of marketing campaigns. - Ensure that marketing initiatives are aligned with growth objectives and audience expectations. Profile - Educational background in Digital Marketing, Business School or University. - Curious, rigorous and analytical, with strong problem-solving skills. - Good understanding of the digital ecosystem. - Strong interest in current affairs and the media industry. Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges? Apply now! Apprenticeship: 1 or 2 years Location: Paris 15th arrondissement All our job opportunities are open to people with disabilities.